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Syllabus

Class 1: Introduction to Medium

Duration: 60 minutes

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Learning Objectives:

  • Understand what Medium is and its purpose in the content creation ecosystem

  • Create and set up a Medium account

  • Navigate the Medium interface and understand key features

  • Customize your profile and settings

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Topics:

  1. What is Medium? - Overview of the platform, its history, and its purpose

  2. Account Creation - Step-by-step guide to creating a Medium account

  3. Interface Tour - Homepage, navigation menu, search, notifications

  4. Profile Setup - Uploading a photo, writing a bio, connecting social accounts

  5. Settings & Preferences - Email notifications, display settings, language preferences

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Activities:

  • Create a Medium account

  • Complete your profile with photo and bio

  • Follow 5-10 publications or writers that match your interests

  • Explore the homepage and recommended stories

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Resources:

  • Medium's help center and FAQs

  • Medium's community guidelines

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Class 2: Reading and Interacting on Medium

Duration: 60 minutes

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Learning Objectives:

  • Discover content effectively using Medium's recommendation system

  • Understand how to save, highlight, and respond to stories

  • Learn to use Lists to organize your reading

  • Explore Medium's membership options and benefits

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Topics:

  1. Finding Content - Using tags, topics, and search functionality

  2. Interacting with Content - Claps, highlights, responses, and sharing

  3. Saving Content - Bookmarking stories and creating Lists

  4. Membership Options - Free vs. paid membership, Partner Program benefits

  5. Mobile Experience - Using Medium on different devices

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Activities:

  • Read 3-5 stories and practice different interaction methods

  • Create a List and save articles to it

  • Highlight meaningful passages and leave thoughtful responses

  • Explore Medium's membership options

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Resources:

  • Guide to Medium's curation system

  • Information about the Medium Partner Program

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Class 3: Writing Your First Medium Story

Duration: 90 minutes

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Learning Objectives:

  • Understand Medium's editor and its features

  • Learn best practices for formatting and structuring articles

  • Create and publish your first story

  • Add appropriate tags and distribution settings

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Topics:

  1. The Medium Editor - Tools, formatting options, and special features

  2. Story Structure - Titles, subtitles, paragraphs, and sections

  3. Enriching Content - Adding images, links, embeds, and separators

  4. Publishing Process - Draft saving, previewing, and publishing options

  5. Distribution Settings - Tags, SEO settings, and friend links

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Activities:

  • Create a draft story about a topic of interest

  • Practice formatting with headers, bold, italic, and quotes

  • Add at least one image and one link to your story

  • Publish your first story with appropriate tags

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Resources:

  • Medium's writing guide

  • Examples of well-formatted Medium stories

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Class 4: Building Your Audience on Medium

Duration: 60 minutes

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Learning Objectives:

  • Understand how the Medium algorithm works

  • Learn techniques for growing readership

  • Explore publications and submission processes

  • Analyze statistics and reader engagement

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Topics:

  1. Understanding Medium's Algorithm - How stories get distributed and recommended

  2. Growing Your Audience - Consistency, quality, and engagement strategies

  3. Publications - Types of publications and how to submit your work

  4. Statistics - Reading your stats and understanding audience behavior

  5. Cross-Promotion - Sharing your Medium content on other platforms

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Activities:

  • Analyze statistics from your first story

  • Research and follow 3-5 publications that match your writing interests

  • Draft a submission plan for a publication

  • Create a social media plan for promoting your Medium content

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Resources:

  • List of popular Medium publications by category

  • Guide to reading and interpreting Medium stats

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Class 5: Monetization and Advanced Medium Strategies

Duration: 90 minutes

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Learning Objectives:

  • Understand how the Medium Partner Program works

  • Learn strategies for monetizing your content

  • Explore advanced Medium features and tools

  • Develop a long-term Medium content strategy

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Topics:

  1. Medium Partner Program - Eligibility, enrollment, and payment structure

  2. Monetization Strategies - What type of content earns more, optimal publishing frequency

  3. Series & Newsletters - Creating serialized content and newsletters

  4. Advanced Features - Custom domains, Google Analytics integration

  5. Long-term Strategy - Content calendar, topic clusters, and audience building

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Activities:

  • Enroll in the Medium Partner Program (if eligible)

  • Create an outline for a 3-part series

  • Develop a content calendar for your next month on Medium

  • Set measurable goals for your Medium presence

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Resources:

  • Medium Partner Program terms and guidelines

  • Case studies of successful Medium writers

  • Templates for content calendars and topic planning

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Final Project

Create and publish a polished Medium story that incorporates all the techniques learned throughout the classes. Then, submit it to a publication and share it across your social networks.

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Additional Resources

  • Medium Writer's Newsletter (subscribe for updates)

  • Medium Writer Community forums and Discord channels

  • Recommended books on digital writing and content creation

  • Successful Medium writer profiles to follow and learn from

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© 2017 Joshua D. Powell 

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